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Overview of Web 3.0

Overview
As the times goes and the technology enriches, the experts feels to develop some thing better that can be more fruitful, advance, user friendly and intelligent. Thus originates the concept of web 3.0 and now it is taking a handsome shape. Web 3.0 have some more feature including the feature of Web 2.0.

Web 3.0 sites will only allow collaboration of content generated from an approved pseudo-random sequence of characters. Web 3.0 would have three main objectives:

1. Seeking Information
2. Seeking Validation
3. Seeking entertainment

Seeking Information
Searching information would be more compact in Web 3.0. Till now, the web uses keywords in order to comprehensive data into usable chunks. Search engines index the Internet in proper order and present it to the end user in order of relevance. The users select the information that is nearer to their requirement. Sometimes this becomes a very hectic process. But Web 2.0 goes one step ahead and brought us a change in the basic way of searching. It applies the tags in the searching data e.g. if anyone wants to look for car. He/she types the word in the specified space of the search engine. The search engine displays many webs, but if the user type BMW cars, it displays all the relevant site onlk\y related to BMW cars. So BMW works as a tag.

Web 3.0 will be more advance in searching the information for example of Cars, Web 3.0 uses the further research beyond the engines, it also uses the subsearch engines that would provide more compact information and user can find the nearest desired data. It would go to all major categories like pictures, videos, blog posts, news articles, commerce etc. Each of these would happed because of RSS feed so that user can get alerts when something new would added to his/her search profile.

Seeking Validation
If the user wants to go the news not the information, it will work in a different way. It would provide the exact data what user wants. It would also search the available people on the net. The user have to type the words what he/she wants to access, Web 3.0 would provide the relevant information in order of its proximity, algorithms, tagging, and validation through user voting.

Seeking Entertainment
Entertainment, the most popular trend of Web 2.0 would be more advance in Web 3.0 as it would be based around the sect of the personality. People Search will replace the social networks that are most popular fashion in this generation of web. For searching about any person, just type the name and all the information related to regarding person would be displayed with some attached tags. If would display the total wiki profile, in which all the data would be specified whether the user would have created it or anyone else. All the related deeds would also shown in the profile. Then People would be more universal rather than now.

The looks and shape of the blogging would be also changed; the current weblogs would be converted in to Microblogging. People will be able to blog from anywhere, without having to spend hours writing a properly formatted post. Web 3.0 will see a more complete integration between devices like cell phones and the World Wide Web. Posting pictures, videos and text from anywhere, anytime would be more tussles free.

Commerce
Here the terms of commerce means the criteria of earning that will be more advance, but the whole criteria would not primarily change. The product will carry on to sell online. “Conversational advertising” and Advertainment will take the place of stock ads and promotions. Sect of personality and their sponsorships will also be more specific as the advertisement companies will be narrower because of categorizing of the people.

The entire advertising landscape will change; the ultra specialized subengines will search the tightly focused target audience to selling the product. Contextual advertisement will take second seat to product placements on sites, search results and subengines.

Categories: Web 2.0 Tags: ,

Web 3.0 And The Features

For those who are in the dark, the web has numbered versions. Not too many people know this truth but, a few years back, a guy named Dale Dougherty envisioned Web 2.0. This is despite the fact that the whole world was in chaos because of the crash of the dot-com. People were losing hope that the Internet would ever rise again but Dougherty never gave up. The Web 2.0 Conference in 2005 gave way to the birth of the World Wide Web.

Web 2.0 has come to depict practically each site, technology, or service which are promoting collaboration and sharing even down to the Internet’s roots. Blogging, tags, wikis, RSS feeds, Flickr, del.icio.us, MySpace, and YouTube were the first fruits. The world has been a witness to the evolution of the Web from its 1.0 phase to Web 2.0. Looking at the great developments on the web’s history, people are wondering what is in store for those who would be able to witness the coming of Web 3.0.

Net technologies are constantly evolving: in the minds of geniuses in universities, in prime corporations, and many other great minds out there. Most of the online population coin the term Semantic web to Web 3.0. This is somehow in connection to Tim Berners-Lee’s invention of the World Wide Web.

Basically, Web 3.0 is a location where web pages are read by machines just like humans read them. This is also a place where search engines abound. Looking at it on a layman’s perspective, it simply means a single database for the whole world (well, this is not quite simple when you begin to fathom the work it’s going to take to make this happen).

Some are skeptical about the birth of this modern Internet idea of Berners-Lee in 2001. He began with an idea where the Semantic Web can have agents that would take care of people’s schedules (even down to the setting of appointments). Semantic web agents can be programmed to do just about anything else (processing of research papers or even booking vacations). All it takes for these agents to become a reality, according to its author, is for the web to be re-annotated.

Nowadays, Web 3.0 is more than just a dream. Official standards which describe the metadata that would make information machine readable are now practically everywhere—they are already in place in RDF (Recourse Description Framework), OWL (Web Ontology Language), there is even a development platform in HP called Jena and structures are to be found in the Spatial database tool of Oracle.

The technology of Web 3.0 is evident in Google Gears which allows users to create web applications even when offline. The Adobe Flash player lets application developers have some access to the microphone and webcam. Pretty soon, it would be possible to drag then drop files from the desktop all the way to a web browser.

More awesome features await those who would want to experience Web 3.0: spectacular graphics, hi-def video and audio, seamless animations, and 3D. The present day’s generations of web front-end engineers are very lucky to have Web 3.0. Fragmentation which could result when technologies skyrocket could be moderated with the use of JavaScript toolkits.

These could very well be the vision that Berners-Lee saw. It’s more than just storing and sharing information now—the Internet could do far more complex actions that would make Web 1.0 and Web 2.0 seem ‘Neanderthal’ in comparison.

Learn more about the benefits you can get from the Internet evolution – http://www.worldinternetcourse.com

Wow !!! You have have a local file access within your browser.

Few days back FlashPlayer 10 (Code name Astro) released, as usual again with new milestones. This version include lots of new feature like native 3D support (Yes it means myMovie.x, myMovie.y and now myMovie.z available), new text rendering engine, custom filters and effects, improved new drawing methods. All above this feature, I like the most is access of local files within your browser.

http://www.gotoandlearn.com/player.php?id=76

http://labs.adobe.com/technologies/flashplayer10/demos/

Great going Astro !!!

Categories: Adobe, Flex, News, RIA, Web 2.0 Tags:

Building Web 2.0: A Case Study for Simply Fired’s Redesign

So today the Media Crumb team, with the help of Simply Hired’s Ops team, launched Simply Fired.com into the wide open space of the web. It was a two month long process for MC and something we really enjoyed working on. It is not often that a design & development firm can say they have worked for truly helpful and forward thinking clients such as Simply Hired so we thought it would a perfect case study for the new MC site and blog. So if you ever wanted to know what is takes a small company like ours to build a “web 2.0″ (what ever that means) type site, check out or little case study of Simply Fired.

Background

Before we get into the process first lets talk about what Simply Fired was like before the redesign. As you can see from the previous look and feel, the design was in need of some serious help out of the 90’s and back into the world of today. The great thing about a design like this is that a firm like ours can basically start from scratch without having to worry to much about carrying design elements over. So all intents and purposes, it’s really more of a new design than a re-design.

Before we got our hands on the site, Simply Fired was basically a blog of fun, interesting, or silly stories about being fired from around the net. The site also acted as a place for Simply Hired forum members to submit their own fired stories to be entered into monthly contests on the Fired site. The main problem with this idea was that forum members, on a completely separate URL, would have to resubmit the same forum story from the Hired forums to the Fired site. Not only that, but the submission was a simple email contact forum and not very engaging to the user. Sound confusing? That’s because it was.

So the idea behind the redesign was to completely stream line all the elements of the forum, the blog, and the stories into one easy to use site. The biggest issue with this was ensuring the old information, such as the blogs and forums, would remain untouched as well as keeping the forum on the other domain of Simply Hired. Users would need one login for two different domains and both of those domains needed to share stories seamlessly across URLs as forum posts and story submissions. Obviously this took quite a bit of tricky cross server scripting and session handling as well as getting different pieces of software (like Vbulletin, Movable Type and Pligg) to talk to one another. Not the easiest task, but doable.

Design

Then again before we could even think about the development side, we had to figure out how the site would be laid out. As I said before, we were able to start from scratch and really take our own direction with the project which was great for the MC team. The biggest problem most clients have with designers is trust. When someone hires you to design something, they need to do so with total trust in your abilities as a designer. Without it, the client puts to much pressure or input into the design which can lead to something the end users of your website hate.

In order to combat this issue, MC sent out our “homework packet” to try and decipher what Simply Hired envisioned for the Fired site. The packet basically goes through the gamete of likes and dislikes, examples of other sites, typography, layout, color schemes, themes and more. For us, it is the best way to gather optimal input from the client without having to much guess work during mock up time. From there we build out our basic layout and refine the wire frame till we both agree it’s perfect.

This frame is then used as the base point for both mock ups and internal pages for the rest of the site. Using this in conjunction with our “homework packet” we started to build out the first set of mock-ups for the Simply Fired homepage. We usually only build out the homepage in a mock-up if there are no huge differences planed for internal pages. Some firms like to give out extensive wire frames and mocks, but in all honesty we find it slows down productions time immensely and only offers more room for sign offs and changes.

With Simply Fired, the team wanted to move towards an office theme. At first we thought of a simple desk space with office equipment in it, but soon realized that a site about being fired should tackle more of a distracted and depressed look. Most of these ideas came from the constant preliminary talks with the SH team and ours. With it, we came up with the final design examples you see below. You can see our progression through our first idea until we finally settled on the design you see today using their very own logo.

MC was lucky enough to have hit the nail on the head in terms of design and layout thanks to both teams constant input and details for the sites direction. The rest of the process was simply to build out the XHTML and CSS so that both teams could review things like color, font sizing, and basic changes to layout for blogs, stories, and other internal pages. In the end we love how the design plays on the fired theme and compared to the early mock ups, the final does well with both font and color scheme. Lucky for us, Simply Fired liked it too.

Development

Before we began initial development we had two paths we could take:

  • Our own “digg clone” implementation using a foundation content management system (CMS) like Drupal.
  • Rely on an open-sourced design that already existed with this focus like Pligg.

There were some Drupal modules that would provide the voting mechanisms but to build a site that properly mimiced that of Digg would require additional pre-existing and custom modules to fit the look and feel of a true “digg clone.”

The other option, Pligg, was a content management system with a single focus: story submissions and voting. The choice seemed obvious.

With Pligg as our choice we had to then find out what it provided and what we would have to implement ourselves. Most of the functionality requested by the Simply Fired team’s proposal was already in the package with the exception of a voting system and a few custom modules for administrating contests and tagging additional text introductions onto category pages.

The biggest obstacle requiring the most intrusive software additions into Pligg would be binding it into the Vbulletin account information. The one theme that everyone agreed on was a solid user experience.

To allow users whom belong to their VBulletin forums to login and post stories on their new Pligg CMS they’d have to share account information at some level. That meant re-implementing all account authentication from a single source which we chose VBulletins accounting records because the forums were already established by Simply Fired and we wanted to utilize what already existed, not re-invent the wheel.

Unlike most Pligg implementations ours is unique in the fact that it really uses all authentication and user management from a VBulletin database while maintaining a secondary set of account information for Pligg’s story submissions. The few fields that were in common are kept in sync at all times. Once this was implemented the most important functionality was finished.

Unfortunately, we soon found out how beta Pliggs code truly was and ended up having to almost completely rebuild the way pligg handled voting, searching, tag handling, URLs, live viewing, tag clouds, multimedia and stories. Some of these issues revolved around Pliggs inability to support usernames with spaces, something VBulletin allows. Our implementation authenticates using the VBulletin system so many functions that display the username had to be tweaked in order to allow for spaces.

It is of no fault of Pliggs and we would still recommend the software to anyone that simply wants to clone diggs features. In fact the crew over at pligg.com are constantly adding new feature sets and fixing bugs so I’m sure it is only a matter of time before they release a truly stable and semantic version. For us, we simply found that we spent way too much time fixing things and creating mods of our own then actually spending the time on completing the project.

The Simply Fired team wanted a voting module that worked much like that of the word-press voting module, so we molded our own around that concept. We also had to handle image and video submissions so users could share their stories visually. We created a bridge between Vbulletin and Pligg beyond that of authentication, allowing people to submit a story once in Pligg which would then automatically post the same story inside the Vbulletin forum in real time. The same was done if users posted inside the forum as well so that stories would automatically be submitted to the Pligg interface using the same users ID and username.

The VBulletin sync occurred via cron job because our goal was to leave the original VBulletin code untouched. This was done for two reasons: VBulletin is all but impossible to read and follow along with the fact that the site ran stable with VBulletin alone, changing its behavior added new dynamics and additional bugs that would slow down production.

To update the Pligg site “in real time” for the latest Movable Type (MT) blog, we created an MT template containing the latest blog data and fetched it from the MT site using PHP to open a web session and fetch the data on demand. This allows Simply Fired to cross-promote the Fired Blog and SimplyFired.com using the Pligg environment so that members could keep up-to-date with their blog while checking out new stories to vote on.

Beyond that we built additional of ways to display your own dynamic content based on tags and/or categories so the Simply Fired team could have total control over the data that was displayed for each area of the site. Utilizing Pligg to build our own Administrative modules took us a matter of hours to stabilize and demonstrate to the Simply Fired team. Our first module, the Pligg voting module, was built using some of the current modules as a foundation, additional ideas based on a popular word-press voting system and a little creativity.

We also created a module for adding text-descriptions to running contests based on their tag names, a full contest module for creating, managing and allowing users to submit their stories as contests. To top it off, we created a category text module to allow the administration to build additional dialog, promotions and introduction text when a user is searching for stories using the category links.

As stated, our biggest struggle was with Pligg and its instability. Running a few releases of the Pligg beta proved to be a large amount of work when it came time to update to a later revision. All of our code had to be migrated (in some cases line-by-line) because of the dramatic changes. In the end, old bugs were fixed but new bugs arrived that we had to handle. Searching for tags simply did not work, search itself was buggy at best, every social bookmarking option was malformed and broken and we still haven’t figured out how to get friendly URL’s to work “out of the box.”

Luckily the Pligg developers keep fairly clean code with understandable logic, something we cannot say when talking about VBulletin. They have not over-engineered and abstracted the project to the point of obscure code practices which means when Media Crumb finds a bug, we can fix it without any prior history in the code. They’ve not yet moved to a full and easy to use module system but adding our own custom modules proved to be simple and straight forward. The only downfall, they’re pretty hard-coded into the project (unlike the way Drupal’s CMS is designed).

To see more on Drupal vs. Pligg please checkout Derricks post on this topic.

In the end, it probably would have been easier to create something from scratch, but we also love all the work that is being done over at Pligg. Instead we built a true web “mashup” and created something that really interacts with the user on many levels. Now that the beta is finally launched, I can only hope we can continue to work on flushing out any unsightly bugs that we might run into and build an even better version of Simply Fired. Until then, I’m just happy to finally have some time to sleep. Thanks to the Simply Hired team and everyone that worked on the project. You guys really are a fantastic company and I hope all our readers enjoyed this little trip into our design and development world.

Categories: News, Web 2.0, webdesigner

Web 2.0: Sports Sites Get Social

With football season heading into the final sprint and basketball season warming up, sports fans are heading online in droves to catch the latest news, analysis, opinions while certainly not shying away from wanting to express their own opinions. Fans can always browse to traditional popular sports destinations such as ESPN.com or SI.com, but let’s review what new innovations from the Web 2.0 movement such as social networking and social news has brought to the world of sports news. We’re going to take a look at several sites incorporating more social features while trying to immerse you into their sports community.
Fannation.comFanNation
FanNation is the biggest social sports site around, probably due in a large part to their relationship with SI.com and the prominent billing they have there. Unlike some of the other sites that follow the Digg-inspired user submission of news, FanNation aggregates news itself by pulling in content from sources around the web for the major sports including football, baseball, basketball, and hockey. News is broken down into three types. The most prominent type is the “Truth & Rumors” section, the sports world’s gossip column where you can also get the standard news from “NewsScout” as well as news affecting fantasy sports. Members of the FanNation community can rate the articles and provide their commentary. Members can also track their favorite teams (TeamTracker) and players (PlayerTracker) and have the news relating to those topics delivered to them automatically. FanNation provides the traditional message boards throughout the site and some newer social networking features like friends, user profiles, private messaging, blogging, and groups.
The FanNation aggregation is impressive. I’ve been a frequent visitor of the site for a while now and I hadn’t even realized until recently that you couldn’t submit news yourself. The content is usually always fresh and interesting and the discussions are very active (this is sports news though; I don’t make any claim for the intelligence and maturity of the discussions). One thing lacking were news feeds. You will have to come to their site to get all of this content (except for a member’s blog), a very web 1.0 way of providing content. There’s also a lack of transparency about how news gets to the top, the ratings aren’t very helpful (no rating count for example), and there’s very little information about where exactly the news comes from, in other words, it doesn’t feel very user-driven.
Ballhype.comBallHype
BallHype is the newest site reviewed here, launching this past spring, and it has been a great addition to the field. Like FanNation, BallHype is an aggregator, but BallHype is pulling from all of the top sports blogs on the web, rather than more traditional news sources. BallHype also provides the capability for user submitted stories to be added into the mix. Members of BallHype vote stories up or down by “Hyping” them, which determine which stories make the front page. Members can also take part in a discussion by leaving comments. BallHype slices up the news in many different ways, as you can see from their site map. You can get news by sport, team, player, and city. What’s great about this too is that any way you view the news by, you can get a feed of that. So, for example if I want to keep up with the latest sports news from Seattle, I can visit http://ballhype.com/locale/seattle/ and see news across all sports and subscribe to the RSS feed to get new news delivered to my feed reader (such as Google Reader or Bloglines).
Again we see the social networking features on BallHype with friends, profiles, and groups. When viewing a user’s profile you can see all of their submissions, comments and voting activity and they provide a ranking system for the top users. In addition to news and social networking, BallHype incorporates game scores and picking into the site, you can get all the latest scores and try to predict the outcome of games. Members can comment on the game itself too from the scoreboard, which is a cool feature, though doesn’t appear to be used much. The game picking is an interesting and probably effective way to get users more involved.
I really liked the flexibility of getting news on BallHype and the user-driven power of the site. One downside is with the focus of the content on blogs; you will have to go elsewhere for the standard news headlines. But if you’re a sports nut reading blogs, BallHype does save you an awful lot of work in finding, subscribing to and reading the interesting blogs out there.
Yardbarker.comYardbarker
Yardbarker is one of the three sites in this guide (the others being ArmchairGM and FanIQ) that helped to pioneer social sports in early 2006. Yardbarker’s mission is to provide the latest articles, rumors, videos, discussions, scores, standings and more. Yardbarker is completely user-driven. All content is submitted by members and then voted on and discussed to find the most interesting news.
Like FanNation and BallHype, news is easily broken town by sport and team to let you focus in if you want to. As a member you can submit and rate news, get scores, make friends, but you can’t provide your own original content like on FanNation or BallHype. However, Yardbarker does have some professional athletes writing their official blogs on YardBarker. Greg Oden, the #1 pick in this year’s NBA draft has his blog here.
Yardbarker is utilizing the proven social news methods to push sports news and discussions forward. It’s a nice site that any sports fan would love, and if you’re really into sharing sports new, then this could be a great site for you.
FanIQ.comFanIQ
FanIQ puts its twist on social sports by encouraging its members to compile the best statistics, just as athletes do. Points are earned throughout the site by contributing news, writing a blog, and picking game winners. In that sense it’s probably most similar to BallHype, but has a lot in common with YardBarker and FanNation as well. The heart of FanIQ is the “Sports Scoop”, user submitted news from around the web. Once again, users vote and comment on the stories as they come in. FanIQ has social networking too, but their profile pages are probably the most comprehensive allowing members to share all kinds of information about their favorite sports teams and athletes in addition to information about their FanIQ contributions. One new thing that FanIQ does is provide a personality test, known as the “FanMatch” to find similar people.
The emphasis FanIQ puts on the user is great to see. Everywhere you go, you’re encouraged to meet other members, whether it’s the profile pages, highlighting the volunteers on the site, meeting other people that are fans of the same teams you are, and even pointing out people that are not like you (rivals). It has a great community feel to it. Unfortunately, I think the news content falls flat and is not as fresh and interesting as the others.
ArmchairGM.comArmchairGM
ArmchairGM, while still focused on providing fans a platform for reading, writing, and talking about sports, takes a different approach by providing a bliki, or combination community blog and wiki in addition to the familiar social network. The latest news, blog posts, and rumors from around the web are not the focus here. Instead, users are encouraged to write their own articles or edit the massive sports encyclopedia. The articles are the community blog where members write, vote on, and comment on whatever sports topic they’d like to discuss. Topics are filtered by sport and team and it is easy to find an area of interest. For the more permanent reference, members can contribute to the Encyclopedia, which is similar in theory to Wikipedia (and in fact ArmchairGM is owned by Wikia, the for profit sister company of Wikipedia), but with a complete sports focus, by adding or editing pages. There are number of other features on the site that keep users involved, such as polls, game picks, a great images collection, quizzes, and ratings. The ratings features is an interesting twist, it lets you rate anything and everything related to sports. Michael Jordan reigns supreme as the top rated athlete, while the 1980 “Miracle on Ice” is the top rated moment in sports history (see ratings here).
For a sports fan, ArmchairGM is a goldmine of fun and interesting information that can provide hours of entertainment as you browse around. The nature of the site makes it one that you’ll come back to every once in a while (to reference the encyclopedia perhaps), but unless you dive into the community and start writing articles or want to contribute to the encyclopedia, there’s not a lot to keep you coming back on a more frequent basis. More simply put, it’s as addictive as the other sites mentioned here.

Categories: Open Source, Resource, Web 2.0

Web 2.0 On New .mobi Site

The recently launched mobile phone news service, Cell Phone News 2.0, now has a mobile version, allowing users to keep up to date on their cell phones.

The mobile version carries over most of the features of the main site, and is among the first mobile sites to use Web 2.0 features on a .mobi site.

“Although the Digg-style voting system uses Web 2.0, the latest generation of cell phones can support this” claimed Anthony Butcher, the site’s founder. “Cell Phone News 2.0 readers are amongst the most technologically up-to-date users in the world, so I have no doubt that they can take full advantage of the Web 2.0 features. In the coming months, we are going to see more and more mobile sites using the increasingly advanced features of mobile browsers.”

“At the moment it seems as if mobile site designers assume that they can only use a bit of text and a few links, but that will soon change I hope. This is where the future of the Internet lies, so I hope that web designers start to become more innovative”.

http://www.CellPhoneNews2.mobi

Categories: News, Resource, Web 2.0

Hollywood – Web 2.0 Style

 Hollywood - Web 2.0 Style

In no particular order, comparing companies and dotcoms to Hollywood counterparts:

YahooNicole Kidman
At some point in time, not too long ago, Nicole Kidman was a name-brand. Having her name and face on the posters meant you’d have a solid blockbuster that everyone went to see, from horny boys to horny housewives. She was married to Tom Cruise, men wanted her more than any Playboy playmate, and women wanted to be her. Somewhere along the lines, she became yesterday’s news, she married a country pop star (still dont get that one), and now she spends her time being overpaid to be in B-horror movies like Invasion and The Others. I dunno why, but when I think of Yahoo!, I think of Nicole Kidman.

GoogleOprah
Oprah has many many many fans who love her unconditionally, they will swear up and down that Oprah can do no wrong. Yet, she also has many haters who think she dumbing down America, and is just plain rude to Dr. Phil. Love her or hate her, you gotta admit, the girl’s got POWER. Oprah tells you she likes a book, it becomes a best-seller for the next 22 weeks. Oprah says she stopped eating meat because of Mad Cow Disease, the next thing you know, the Texas cattle industry sued her, claiming her simple WORDs cost them $12 Million! (it’s true, look it up) Oprah has been praised as one of the best and richest entertainers in America, cover story after cover story, and she came from humble roots and built herself into the mega-star that she is today. Google, give us your “O” face!

Wal-MartTom Cruise
Tom Cruise is a scientologist, people think he’s gay, people think his marriage to Katie Holmes is all for show, they think he is a weirdo, a freak, the anti-christ, who knows. But one thing you know is, the man is a huge movie star. So, America, you tell me—if you think Tom Cruise doesn’t deserve to be a mega movie star, why do you keep going to see his movies? The same can be said for our megastore, Wal-Mart. Everyone claims they don’t want to support them, they are doing evil things in order to get those super low prices, and yet, lo and behold, people are still flocking to Wal-Mart, dat after day. Tom Cruise sells movie tickets, Wal-Mart sells everything else.

YoutubeScarlett Johanssen
Scarlett is the latest “IT” girl. She has a great rack, a great body, and claims no cosmetic surgery. She also moved her way up the movie ladder QUITE quickly. Methinks there was some extra-curricular activities to get her those sought-after roles, but hey who can hate her, she’s freakin Scarlett Jo! Youtube is much the same. It’s fun, easy, everyone instantly is amazed by it and quickly loves it. Also, it plays a lot of good music. I wonder if I can type in a song on Scarlett Johanssen’s breasts and see the new Killers video. Next time I see her, I’ll give it a try.

FriendsterChristina Applegate (Kelly Bundy)
The original TV bleached blonde, Kelly Bundy showed America being a slut was cool and funny. Sure, she was slow, sure she was poor, but hey, you wanted her, because there wasn’t anyone else who did the same stuff for free. Same can be said for Friendster. It was slow, the functions weren’t all that great, but hey, my friends were on it, and so I wanted to be on it. That is, until the next Social Networking slut came walking by.

MySpacePamela Anderson
Oh Miss Pam Anderson, you were so popular for a while. I mean, sure people still talk about you now, but mostly to refer to your former self. At one point you were the hottest of the hot, every magazine, you had like 3 tv shows, but now you are just a joke. No one wants to be near you, and anyone who was near you claims they never were. Myspace is now that old whore.

FacebookLindsay Lohan
Miss Lohan, you took the dumb blonde attitude, added some red hair and bigger tits, and voila, Slut 3.0. Just be well aware, that your 15 minutes of fame are up pretty soon…especially since you can’t sell any movie tickets without a Disney logo attached to it. Facebook, you may have gotten your Microsoft bailout to legitimize your current social network reign, but I can assure you Myspace felt the SAME way about 12 months ago. So, keep at it, but watch your back, before the door hits you on the way out.

DiggAmy Winehouse
Amy Winehouse is like queen of the trainwrecks. How do simultaneously have a number one selling record and single (a song about not going to rehab) and yet, on a DAILY basis, you let down all of your fans by becoming piss drunk and stoned before every concert, sing horribly, get photographed with coke dripping out of your nose, and claim it is all because of your drug-addicted husband who is locked away in jail on drug charges. Amy Winehouse is slipping into a downward spiral of madness, and everyone is watching and feeling sorry for her, but at the same time, she does it to herself. Digg is the same trainwreck, imploding on itself, when it could have sold out at an earlier time and made itself a better and bigger Digg. Amy Winehouse has turned into a caricature of herself where most people are talking about her messups rather than her music, and the same goes for Digg.

PayByTouchBritney Spears
Probably the Queen of the 2007 trainwrecks, Britney was just amazing. I won’t even go into the details, because I’m sure all the super cool bloggers have gone into it all, but she was just unbelievable to watch. Pay By Touch achieved the same trainwreck greatness this year. I mean, the things that happened in regards to both Miss Spears and Pay By Touch were jaw-dropping. Bravo to both of you, I have been more entertained this year by both breakdowns more than I have by each of you, since both of your inceptions.

TechCrunchAdam Sandler
Adam Sandler is a funny guy, I’ll give chim that. But when in the world did he become a blockbuster movie guy? Why would people pay good money to see him play a retarded water boy? Why remake Mr. Deeds? Why? How did he become a movie star? Same to you, Mr. Arrington. How, when, and why did anyone start taking whatever you said about startups as gold? Did anyone bother to look at your track record? This I will never understand.

ValleyWagPerez Hilton
I know, I know, it’s too easy of a comparison. But as a longtime PerezHilton reader, I’ve gotta say Valleywag had the exact same effect on me, but BETTER. After the first Perez post that I read, I was hooked on his random writing and more random drawing on pictures. After randomly finding a Valleywag post when doing research on a company I was looking up, I fell in love with it. I check it regularly, from home, at work, on my iPhone. I just wish they posted even more! It’s just the perfect mesh of gossip and technology. Good stuff!

TechnoratiJessica Simpson
Girl, you is yesterday’s news, at one point in time everyone loved you more than anything, now they wouldn’t wipe their arse with you. The same goes for Jessica Simpson. Nuff said.

PowerSetParis Hilton
How did Paris Hilton get famous? Does she have a talent? Can she do anything besides look hot and say: “I look hot”? I mean, seriously, why did people spend day after day after day talking about her, hyping her up, her4 perfumes, her stupid reality show, her clothing line, her crappy movie roles. For some reason, people talk about PowerSet almost as much as they do about Hilton. What’s funny is that with all the lack of talent she has, she has still managed to do more to impress me than PowerSet has. I’ve got my fingers crossed that PowerSet comes out with a sex video. That will really push it to the top.

FirefoxJudd Apatow
Ever since Freaks and Geeks, Judd Apatow has garnered a cult following. He introduced characters on tv and in the movies that were so relatable, that sometimes you would be watching his movies and feeling like you remember that exact thing happening to you. He always had critical acclaim, yet his tv shows got cancelled. And then, starting with 40 Year Old Virgin, then Knocked Up, and more recently Superbad, Apatow got BOTH the critical acclaim and sold those movie tickets. He was the guy everyone loved to root for, and Firefox is the browser everyone loves to root for. It’s gaining momentum and soon enough it shall become the successful version of Judd Apatow instead of the Freaks and Geeks-Undecided version of Apatow.

MicrosoftMadonna
Madonna seems to have been around since Microsoft has, and just like Microsoft, Madonna constantly tries to reinvent her image. Every album has her trying new things, and yet, her fans will always like her best for her classic stuff. Sure, she gets some props here and there for her techno albums or her forray into country music mixed with funk mixed with whatever you want to call it. But, when it comes down to it, Madonna’s fans love her for her old music, and they will support her even with her new crappy albums. Same goes for Microsoft. Sure, you’ve got a lot of different products and services, but when it comes down to it, your fans are all about Windows (except Vista–blech!), and Office. We can’t live without Windows XP, MS Word, MS Excel, or Outlook….or can we? Here’s to seeing Madonna’s new album sell more copies than Windows Vista. (it will definitely have less in-store returns)

AppleHoward Stern
Howard Stern has always said what he wanted and did what he wanted. He spent years living in oscurity because his radio shock jock shtick was just not ready for prime time. But then, somewhere along the line, the bubble burst, and he had hundreds of thousands of fans, almost overnight. He did things people wished he could do. And his listeners were listening longer than any other DJ’s listeners would listen. His hardcore fans will swear up and down that he has always been the greatest since sliced bread. And his haters listen to his shows just to hear what he has to say next. I think Apple, much like Stern, has followers who love them, and followers who are following just so they can catch Apple when it slips up. Law of averages says it will happen, but who knows how soon. In the meantime, keep climbing the charts, and keep focus on not listening to the naysayers, just listen to your fans.

LinuxEllen Degeneres
The Linux penguin is funny, and it would probably dance if it had Happy Feet. Ellen is funny, and she always likes to dance and has happy feet. Bur seriously, like Ellen, Linux seems to be a nice alternative to all the shock schtick of the other 2 major OSes. Linux just wants to be simple and stable, without all the flash, and Ellen took that same route to reach her stardom. Of course, it took her many many years of her “nice” routine to really get noticed and have a major level of fans, but if that penguin just keeps at it, I’m sure it will, too.

iPhoneAngelina Jolie
Those lips! Those eyes! Those tits! Those legs! That ass! Men and women across the globe can all agree that Angelina Jolie is a thing of perfection, seemingly coming from another planet to blow us away by her sexy bod. Forget about her acting, she is just gorgeous to watch. Sure, she can’t really act, doesn’t make much of a believable action star, and her personal life is pretty crazy, but as soon as she steps into a room, or onto a magazine cover, the music stops and everyone loves to stare. Much like her, the iPhone garners as much love for its beauty and functionality. Sure, the phone service may not be the best,
the email is a little spotty, the Edge network is like molasses, but oh it is so damn sexy! The video quality! That screen! That auto-correct typing! The flipping of music albums with your fingers! I can honestly say that sometimes it’s a coin toss when it comes to fingering my iPhone or fingering Angelina Jolie.

RIAAMPAA
Okay, so the RIAA is like: “Hey man, dont steal music, the musicians need the money to feed their families!” and the MPAA is like: “Dont steal movies, thats like killing people and then eating their rotting corpses!” I’m like: “If you made music cheaper than $10 a cd and movies cheaper than $10 a movie, then maybe I wouldn’t steal so much because I have about 700 albums and about 100 DVDs. Jeez!” Eh, who am I kidding, as long as free music is available, I’ll have to keep on getting it.

CybersourceQuaker Oats Guy
Quaker Oats guy tells everyone: “Well, this is the right thing to do, and the right way to do it.” Well, I got news for your Quaker guy, many many many many people eat things OTHER than Quaker Oats, and they seem to be having great lives. Heck, they may even say Quaker Oats SUCKS. Deal with it. Same for you, Cybersource. You think you have the best gateway, the best screening, the best everything? I don’t think so. I think you are just as out of touch with the reality of online merchants as the old man who talks about Quaker Oats. Besides, I like Farrina much better.

ViacomCharleton Heston
The old man who claims he knows best…Viacom is telling everyone else what to think. Screw them. Screw Heston. And down with guns! You damn dirty apes!!

AdbriteCarrot Top
Seriously, Adbrite just sounds like Carrot Top. Somehow Carrot Top performs worldwide, and somehow Adbrite gets gigs, too.

VonageRosie O’Donnell
Rosie O’Donnell—annoying! Vonage—Annoying! Rosie O’Donnell: “Oh, wah wah wah, this isn’t fair” Vonage: “No, please don’t sue, wah wah wah” Vonage, you get what you deserve because you spent $25 Million a month getting that “Whoo-Whoo Whoo-whoo-whoo” song stuck in my head! And Rosie, you’ve always been the poor-man’s Roseanne Barr, and now you are gonna end up just like she is.

CnetRoger Ebert
He may be old, but we still rely on good old Roger Ebert to give us the skinny (no pun intended) on what he thinks of the movie. Sure, he usually doesn’t match what the typical American would think about when watching a movie, but I think we all listen to him simply because of the fact we all know he has seen MANY MANY movies. Hell, we have the movie reviews to prove it. Same goes for Cnet. I dunno if people actually rely on their reviews to decide on a product, but we’re all pretty sure when a new product comes out, Cnet will be reviewing it. And so we flock to their reviews just to see what they thought.

WikipediaSteven Spielberg
Oh Spielberg. This guy is like Hollywood’s golden director. Almost everything he does, is a blockbuster. And almost everything he does, is critically acclaimed. Hollywood can always rely on him to do something with grace, with pizzaz. Spielberg is like everyone’s favorite person to love: critics, fans, and people within the industry love him. Wikipedia is like everyone’s favorite website to love. Users, bloggers, techies, everyone loves Wiki. (hey that could be a tv show, Everyone Loves Wiki, okay fine maybe just a webisode)

AmazonTom Hanks
Oh, Tom Hanks is like Hollywood’s golden child. Everyone loves him because he doesn’t attempt to be flashy or special or anything other than Mr. Guy Next Door. And that is what Amazon is all about. They want to be your familiar online shopping, nothing too flashy, just simple, easy, you know what you will get with every purchase. And, like Tom Hanks, every year, Amazon continue to out-do their last year in sales. You go, boyees!

First Data CorporationRupert Murdoch
People don’t seem to realize, but Rupert Murdoch has got his nails dug deep into a LOT of media. Much like him, First Data is touching many many pennies across many many transactions. He and First Data are the 800 pound gorillas. Which one of them wants a banana?

Categories: HTML, News, Web 2.0